Special delivery: DCDC network promises to revolutionize cinema content distribution

The Digital Cinema Distribution Coalition (“DCDC”) was founded by Warner Bros. Entertainment, Universal Pictures, Regal Entertainment Group, Cinemark and AMC Theatres to benefit the entire entertainment industry by enabling the digital delivery of movies and other forms of entertainment product to North American theatres in a highly efficient, cost-effective manner.

These five partners must be given a lot of credit for coming together as they have to create the DCDC Network. The Hollywood studios and the exhibition community have not always seen eye-to-eye on the key issues facing the entertainment industry. However, in this case the two studios and three exhibitor partners were able to successfully engage with one another in the incredibly complex work of envisioning what the network should look like; designing the network to accommodate both technological and business constraints; and creating an economic model that would be both realistic to achieve and compelling to potential content provider and exhibitor customers.

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